Chapter 7 - Business Marketing

   Business marketing, also known as industrial marketing, is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. However, Motorola mobility is a company that market its product to the end consumer:hence it sells consumer products. Motorola Solutions which was a sister unit of Motorola mobility that split in 2010 from Motorola Inc., is a company that utilizes business marketing. It sells major equipments, such as interactive kiosks, and RFID readers to businesses. Moreover, it provides accessory equipments like bar-code scanners, portable computing devices for stock management, and communication devices for organizations(two-way radios). Those products are intended to improve efficiency, and productivity, of businesses. and to be used for organizational tasks, other than personal use. 

   

Motorola Solutions advertising its business oriented products on their website

Strategic Alliance

  With the current state of affairs, Motorola has not considered a strategic alliance with any other company. However, they were engaged in it in the past. In 2012, Intel and Motorola made an agreement with each other to combine Intel's newest atom processor with Motorola's RAZR i android smartphone. Intel CEO at the time stated that their chips would provide a great platform for Motorola devices. It was the only US mobile phone manufacturer to use Intel processors in 2012, but the reception was not ecstatic. Intel processor was in its early stage, and it was not up to the level of Snapdragon processor at the time, and RAZRi was struggling in the market. Therefore, Motorola moved on to the Snapdragon processor that was hailed as the best mobile processor at the time. 

Birth child of their strategic alliance, RAZRi