Chapter 10 - Product Concepts

   Motorola mobility is a company that offers consumer products worldwide. Their products serves to satisfy individual wants of the customers. If you analyze Motorola's product mix, it is clearly confined compared to companies, such as Apple, and Samsung. Those companies have a wide variety of products such as, smartphones, notebooks, MacBooks, Television sets, and DVD/Blu Ray players. Motorola mainly emphasizes on mobile phones, and accessories that works along with their products: hence the width of the product mix is considerably short. 

Brand

   When you hear the name Motorola you would recall that world renowned "M" symbol in your mind. As a prestige American company, Motorola has been able to establish their brand name, and the brand logo as a leading figure in the mobile phone industry. It could be one of the reasons why Lenovo opted to keep the Motorola name, and the logo for the company even after the acquisition, because the Motorola brand has a high awareness among the consumers.

All throughout the years, the iconic "M" hasn't left its brand logo

Product Modification

  Motorola has utilized functional modification in their products to present a better user experience for their consumers. Even though, their products were based on Android operating system,  in the beginning they used a completely different user interface that was created with hopes of making it appealing. However, they failed in that regard, since the user interface of their Android devices were full of lag, and it demanded a lot of system memory which made the phones unusable at times. Therefore, they decided to make a huge overhaul with their new devices by removing the UI completely, and using Google's authentic user interface with some added features. It worked in their favor, since they have been getting good feedback about their new overhaul to the user interface. Conversely, Apple decided to stick to their conventional user interface with iOS 7, because the early iterations has been praised by many consumers in the past. Even though, they did some minor tweaks to the exterior looks, it operates similarly to the old versions of iOS. They followed the old adage "if it ain't broke, don't fix it", and it proves that product modification is something that has to be done after extensive research.

Apple's controlled approach to their operating system