Motorola Mobility

The company that invented world's first wireless phone.

Tuesday, May 13, 2014

Chapter 7 - Business Marketing

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    Business marketing , also known as industrial marketing, is the marketing of goods and services to individuals and organizations for pur...
Monday, May 5, 2014

Chapter 8 - Segmenting and Targeting Markets

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  Motorola's  market  is the mobile phone market. They introduce mobile phones to fulfill the needs and wants of their target market ...
Sunday, April 27, 2014

Chapter 11 - Developing and Managing Products

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Revisions of Products    New products are essential to keep up with the market, and to maximize profits as a company in this fast paced di...
Tuesday, April 15, 2014

Chapter 12 - Services and Nonprofit Organization Marketing

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   Even though Motorola is a product oriented company, they still have to provide services to ensure customer satisfaction after purchase. ...
Monday, April 7, 2014

Chapter 10 - Product Concepts

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   Motorola mobility is a company that offers consumer products worldwide. Their products serves to satisfy individual wants of the custome...
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Friday, March 28, 2014

Chapter 17 - Personal Selling and Sales Management

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    Almost every business today is customer-centric. Motorola follows the same philosophy when it comes to marketing. They made a huge overh...
Monday, March 24, 2014

Chapter 16 - Advertising, Public Relations and Sales Promotion

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      Motorola has invested considerable amount of money on advertising just as much as every other mobile phone company in the industry. Ho...
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